01Panem
Strategy · Brand2025
Hyper-localized brand strategy for Panem La Carreta inside the Tec de Monterrey campus.
Hi! I’m Pato, based in Monterrey, Mexico and raised in Toronto. I work across brand and design, from strategy and identity to UX. I founded CREATEC, a student-run brand design group at Tec de Monterrey, and currently work as part of an R&D team turning early concepts into shipped products, building AI-native from the ground up.
ContactSelected work
01
02Memelos FC
Identity · Sport2025
Crest, kit and identity system for a Monterrey teens football club.
03
AEEURO
Identity · Campaign2025
Brand identity and multilingual campaign for the European Students Association at Tec de Monterrey.
04AEUSA
Identity · Campaign2025
Brand identity and campaign for the American Students Association at Tec de Monterrey.
05AECAN
Identity · Campaign2025
Brand identity and campaign for the Canadian Students Association at Tec de Monterrey.
06Lotería AECAN
Illustration · Game2025
A Canadian remake of Mexico's Lotería, every card a national icon, illustrated for AECAN.
07AgendaLlena
Brand · Product2026
Brand and product for a no-show-killing appointment tool that keeps any calendar full.
08BarberMonster
Brand · Product2026
Brand and product for a barbershop appointment tool built to keep the chair full.
09AgendaSalon
Brand · Product2026
Brand and product for a free salon booking platform that turns no-shows into a full, confirmed book.