Memelos FC
Crest, kit and identity system for a Monterrey teens football club.
Roles
- Brand identity
- Logo design
- Kit design
- Art direction
Cris Casas is a Monterrey-based creator making soccer and comedy content for kids — and “los memelos” is what he calls the fans who follow him. When the Teens League launched (a Kings League–style, TV-broadcast competition for ages 13–17, where every team is anchored to a persona), Cris brought us his squad and one idea: build it around who he is.
So we did. The crest fuses two unmistakable Monterrey silhouettes into a single mark: Cris’s hair and head shape, with the ridgeline of Cerro de la Silla hidden in the hairline — one contour that reads as both at once. It’s a negative-space move that gives the logo a second layer, rewarding a closer look. From there we built the full identity: a halftone-camo kit for outfield and keeper, locked colorways, and a matchday system the team wore all season.
In the league’s first-ever season, Memelos FC won the championship.
