AEEURO
Brand identity and multilingual campaign for the European Students Association at Tec de Monterrey.
Roles
- Brand identity
- Logo design
- Campaign design
- Social system
Once AEDEG, the Deutsche Gemeinschaft Student Association, began a new chapter as AEEURO, the Association of Students of Europe. CREATEC guided this transition.
The challenge: How do you unite a continent so culturally, linguistically, and visually diverse into a single coherent identity? This wasn’t just a design problem, but a conceptual one. We started from a single line: “There is a heaviness, a density of time, as though every street carries the weight of something already written.” How do you turn that into a vision of the future?
The answer lay in the world’s longest-running annual music competition: Eurovision. Europop. ABBA. La Bouche. Vengaboys. “Europa es la fiesta. AEEURO te invita.” became the slogan.
Visually, the classic European star came to life: a ring of shooting stars forming a portal of movement and unity, pulling you toward the future. A portal into Europe, into the party.
But a deeper problem emerged. With many members leaving to study in Europe (of course), AEEURO was running out of people and new applicants. It needed a more ambitious vision than small cultural events to draw the masses to the team: a platform for diplomacy, business, and international relations. From this, three new pillars were born: Diplomacia. Negocio. Cultura.
On one side is the party. On the other, politics. Together, they make AEEURO what it always wanted to be: a living expression of European duality, vibrant, historic, and future-facing all at once.
